The Independent Online reports that Google is attempting to defend its trademark against media who use the word ‘google’ as a verb.
via Steve Rubel’s Micro Persuausion:

Beyond the sheer legal issues, one of the places where this of course gets fuzzy is in the definition of “media.” How in the world do they expect to enforce this when every blogger under the sun uses the phrase on his/her own sites? It’s part of the pop culture.

Is this another step towards Google’s world domination – the Evolving Personalized Information Construct where Google gain control of the media? This comes from the company who say that one of their ten principles is that “Democracy on the web works”

In the words of a great Kiwi Philosopher:

EDIT: 16th August 2006 – BoingBoing‘s take.